New Roots Stories
Where new beginnings make the news
Grocery

Northgate González Market

Founded by Miguel González Sr., a Mexican immigrant
46 stores · 8,000+ employees · $1.6–1.7B annual revenue

The Founder’s Story

Founded as a single Southern California grocery store; Miguel’s sons Oscar and Jesús González now serve as co-CEOs, with a third generation entering the business.

Real Impact

Employment

  • Offers tuition/education reimbursement partnering with Cerritos College, USC, and Brandman University, plus language classes and associate support groups. [Northgate Market]

Locally Sourced Products

  • Maintains long-standing relationships with regional California farms — Ventura strawberries, Central Valley heirloom tomatoes, and locally grown avocados feature in its Mercado food-hall concept. [Visit California Grown]
  • Its Mercado concept explicitly pairs Mexican-heritage products with California-grown produce. [Produce Business]

Charitable & Community Work

  • The Familia González Reynoso Foundation has awarded over $2 million in scholarships since its founding, including $250,000+ to 235 students in 2024. [The Shelby Report]
  • An annual golf tournament has raised over $1.5 million historically for the foundation. [FMI]
  • Distributed 48,000 toys in a single year across all stores, plus 2,500+ backpacks for back-to-school support. [FMI]
Think we got something wrong, or know more about Northgate González Market’s community impact? Let us know.