New Roots Stories
Where new beginnings make the news
Grocery
Northgate González Market
Founded by Miguel González Sr., a Mexican immigrant
46 stores · 8,000+ employees · $1.6–1.7B annual revenue
The Founder’s Story
Founded as a single Southern California grocery store; Miguel’s sons Oscar and Jesús González now serve as co-CEOs, with a third generation entering the business.
Real Impact
Employment
- Offers tuition/education reimbursement partnering with Cerritos College, USC, and Brandman University, plus language classes and associate support groups. [Northgate Market]
Locally Sourced Products
- Maintains long-standing relationships with regional California farms — Ventura strawberries, Central Valley heirloom tomatoes, and locally grown avocados feature in its Mercado food-hall concept. [Visit California Grown]
- Its Mercado concept explicitly pairs Mexican-heritage products with California-grown produce. [Produce Business]
Charitable & Community Work
- The Familia González Reynoso Foundation has awarded over $2 million in scholarships since its founding, including $250,000+ to 235 students in 2024. [The Shelby Report]
- An annual golf tournament has raised over $1.5 million historically for the foundation. [FMI]
- Distributed 48,000 toys in a single year across all stores, plus 2,500+ backpacks for back-to-school support. [FMI]
Sources: Orange County Business Journal · Northgate Market · Visit California Grown · Produce Business · The Shelby Report · FMI
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