New Roots Stories
Where new beginnings make the news
Food Manufacturing
Huy Fong Foods (Sriracha)
Founded by David Tran, an ethnic-Chinese Vietnamese refugee who arrived in the US by boat in 1979
$150M+ annual revenue · ~200 employees
The Founder’s Story
Tran started the company selling chili sauce out of a van in Los Angeles’ Chinatown; its rooster-logo Sriracha bottle is now a fixture in American kitchens. Tran’s son William (President) and daughter Yassie (VP) run the family business today.
Real Impact
Employment
- During a major 2016–2018 pepper-supply disruption, Huy Fong laid off none of its 115 employees — David Tran reportedly paid out of pocket to keep them on. [Fortune]
Locally Sourced Products
- Sourced red jalapeños almost exclusively from a single Ventura County, CA farm for 28 years (1988–2016), growing to roughly 100 million lbs of peppers a year; sourcing today is concentrated among Ventura, Los Angeles, and Kern county growers. [Fortune / Wikipedia]
Charitable & Community Work
We couldn’t verify a specific public program here. If you know of one, tell us.
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