New Roots Stories
Where new beginnings make the news
Grocery
Vallarta Supermarkets
Founded by Enrique Gonzalez, a Mexican immigrant
55 stores across California
The Founder’s Story
Founded as a single Southern California store and grown into a major regional grocery chain.
Real Impact
Employment
- Offers full-time employees medical, dental, vision, life insurance, and a 401(k), with a stated emphasis on internal career advancement. [Vallarta Careers]
Locally Sourced Products
- Built its business around stocking Latino-community-specific products not typically found in mainstream supermarkets. [Wikipedia]
Charitable & Community Work
- The Gonzalez Family Foundation distributed $130,000 to 15 youth-education and community-development organizations in 2019. [PR Newswire]
- Gave $225,000 total in 2020 holiday community giving to nonprofits including multiple food banks. [Vallarta Supermarkets]
- Raised $202,939 for victims of the Mexico City earthquake and Hurricane Maria in Puerto Rico in 2017. [PR Newswire]
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